Our Mission and Values

Custom Choice Cereal was founded with the mission to make living gluten-free a fun, tasty and enjoyable experience.  


We figured that the best way to accomplish this is by starting with the most important meal of the day: breakfast.  Now you can create your personal gluten-free cereal with only the ingredients you love. Currently over 2.5 billion combination possibilities and the highest quality ingredients ensure that every taste will be satisfied. A nutrition label that updates in real time lets you design a cereal concoction that perfectly matches your specific dietary needs. You can even name your cereal! We carefully hand-blend it in our dedicated gluten-free facility and ship it conveniently to your doorstep.

 

But there is more to that! It is our goal to raise awareness for celiac disease and gluten intolerance in order to reduce and ultimately eliminate the unnecessary suffering that results from a false or missing diagnosis. For those who live a gluten-free life-style, Custom Choice Cereal aims to introduce normalcy and variety into the cereal bowl and to offer relief from diet anxiety.

Our company and every employee operates according to our Core Values

  • Dedication to each individual customer and their desire for tasty gluten-free cereal that can be enjoyed safely is our top priority.
  • Improvement based on customer feedback is our commitment.
  • Communication with our customers is our pleasure.
  • Opportunity, respect, and equality for each employee are our promise.