Our Story
Custom Choice Cereal makes living gluten-free a fun and enjoyable experience! Since taste are different, we put you in control: create your perfect gluten-free cereal with your choice of the highest quality ingredients and receive it conveniently delivered to your doorstep!
That is it in a nutshell. Are you looking for "more meat on the bone" or - in our case - "more cereal in the bowl"? Read our story below and find out more about Custom Choice Cereal as a company by navigating through the menu on your left.
The Idea
We love cereal! Breakfast is the most important meal of the day, and cereal is a great way to start your day on the right foot. While on the phone with a gluten-intolerant friend one evening in 2008, Hajo learned first hand about the limited variety, limited availability, and often mediocre taste of gluten-free breakfast foods. Having realized the challenge of finding a variety of tasty gluten-free cereal, he and a group of students at UNC's Kenan-Flagler Business School came up with a plan to transform the gluten-free breakfast world.
After months of hard work, Custom Choice Cereal came to life in October 2009. We make your taste our priority, which is why we let you design your personal gluten-free cereal with only the ingredients you love!
We understand the very specific needs and concerns of being on a gluten-free diet and decided to address them by
- choosing only the highest quality ingredients
- focusing exclusively on gluten-free items
- testing all of our ingredients for gluten and potential cross-contamination
- maintaining a dedicated gluten-free facility
- delivering your personal mix conveniently to your doorstep
We strive to make your online mixing process a fun experience while at the same time providing interesting and useful information about each of our ingredients.
The short video below was shot at the Gluten Free Cooking Expo in Chicago in April 2010. Hajo gives a recap of how Custom Choice Cereal came to life and walks you through the process of how the customization of your personal gluten-free cereal works.
The Location
Custom Choice Cereal is based in Durham, North Carolina, close to the Research Triangle Park and our alma mater in Chapel Hill. In fact, our passion for the Tar Heels is the reason for the Carolina Blue in our logo. Please visit our contact us page for directions to our office (we encourage you to save on shipping and pick up your cereal if you live in the area)!
